SUPERGOOP!

Campaign Concepts

With sun exposure ranking as the #1 cause of premature aging, Supergoop products are designed to do more than just prevent a sunburn at the beach. The line of more than 40 sunscreen formulas ensure that there is an SPF to protect every inch of your skin, wherever you are. 

 

With the campaign set to launch right before the summer months, each campaign concept was designed to take a different visual approach to illustrate how Supergoop can protect your skin from the dangers of sun damage. 

This is an ongoing project

supergoop-subway-poster.jpg
Interactive Print Ad
Interactive Print Ad

Magazine peel off ad

Magazine ad mockup
Magazine ad mockup

Viewers are able to peel back the image to reveal facts about how to protect their skin.

Interactive Print Ad
Interactive Print Ad

Magazine peel off ad

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